Artist cashes in on beer cozies

Brilliant!

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On a rare day when drivers had to parallel park on Casper Mountain, hundreds of folks heard some good bleugrass and bought stuff. Music festivals, it seems, are no different at 8,000 feet.

At the Beartrap Summer Festival, tents set up inside sold everything from henna tattoos to pizza to politicians. The longest lines seemed to stretch out of a tent set up closer to the stage than the rest of them.

While many in line at the artist's tent bought Jalan Crossland's CD or signed up to his mailing list or got an autograph, plenty of them bought an item that you might soon see at your local gas station.

This is why you had about 100 people navigating folding chairs while clutching to a beverage protected by a cozy featuring a Crossland lyric, "There ain't enough liquor in the county to drink the ugly offa you."

Band member Kelli Trujillo said she heard the line on a drive back to Wyoming from Colorado. It appears on the song, "The Bighorn Mountain Blues," on his latest album Moonshiner.

She heard the liquor-county-ugly line and backed up the track.

"I just went, 'Oh my God,'" Trujillo said. "'Did he actually say that?'"

He did. The Ten Sleep native said he based the line on a composite of many girls.

"It ain't shy," Trujillo said.

She said Crossland shrugged off her idea to put the lyric (there was no competition from any other lyrics) on "koozies," as was written above a $5 figure at the autograph table. Trujillo's sister did the graphic design, they made 150 of them, and sold them all in a three-day stretch.

The final day of the Beartrap Summer Festival begins at 9 a.m. Tickets for Sunday's show cost $10 apiece for adults.

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