Wyoming Lottery unveils logo

2014-01-30T13:30:00Z 2014-01-30T14:27:05Z Wyoming Lottery unveils logoBy KYLE ROERINK Star-Tribune staff writer Casper Star-Tribune Online

Meet YoLo the Jackalope, the face of the Wyoming Lottery Corporation.

It beat out the bucking horse and other state icons to star as the centerpiece of the lottery logo.

Warehouse Twenty One, a Cheyenne-based marketing firm, designed YoLo and the insignia. The fictitious critter received its name because it is jumping over those four letters in the logo.

The lottery held an open house Thursday at its offices in Cheyenne to unveil the new insignia, inviting guests to familiarize themselves with a figure that will be on lottery tickets, billboards and other ads throughout the state.

"We're excited about bringing YoLo to life as we move forward with the lottery's branding process," lottery CEO Jon Clontz said. "Whether you call him a jackalope or a jackpotalope, YoLo's a distinctly Wyoming character that will become an instantly recognizable symbol of the lottery.”

Copyright 2015 Casper Star-Tribune Online. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

(17) Comments

  1. Lodgepole
    Report Abuse
    Lodgepole - April 13, 2014 10:28 am
    All hat, no cattle.

    Where is this lotto?

    What's holding it up...surrounding states that don't want the lotto in Wyoming? They stand to lose alot of Wyoming buckeroos.
  2. Macksnatch
    Report Abuse
    Macksnatch - January 31, 2014 6:34 pm
    Why not solicit statewide input before wasting money on this uninspired whimsical BS? Didn't anyone learn anything from Casper College becoming the laughing stock of stupid by wasting tens of thousands of dollars on their crappy T-Bird (pterodactyl) because they hired some for-profit-firm from New York? As I recall, LCCC had a Logo Contest and opened it up to the ENTIRE community. Free of charge, AND by the way, and their logo TOTALLY BLOWS AWAY that pterodacty foolishness that Casper College blew $70K on. No, that is true. Look it up. Joneser. Warehouse 21 is pretty good on most stuff, but they sucked HARD on this.
    Hey CC and Warehouse 21, time to let artists and thinkers make some decisions, not all - just some of them - instead of listening to guys looking for a pay check.
  3. Just Bill
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    Just Bill - January 31, 2014 4:47 pm
    Loose the horn, it should represent the State not one community. Should have had a contest.
  4. High Country
    Report Abuse
    High Country - January 31, 2014 11:49 am
    Stop the presses!!! This is the most juvenile logo I have ever seen. Didn't Wyoming just receive recognition for having the #1 and best looking license plate out of 50 states because of the very recognizable bucking horse? That horse needs to be on our lottery ads too.
  5. side oiler
    Report Abuse
    side oiler - January 31, 2014 8:35 am
  6. Morning Joe
    Report Abuse
    Morning Joe - January 31, 2014 7:19 am
    Y: You
    O: Only
    L: Live
    O: Once

    So let 'er buck, go for it..... buy a lotto ticket, and "just maybe" you'll git 'er done.
  7. billy
    Report Abuse
    billy - January 31, 2014 6:49 am
    The negativity these days about the simplest things is saddening. I don't see a thing wrong with it, it looks like it is supposed to be fun and colorful. I personally could do without the YoLo but as a logo I think it's fine and somebody actually used an instate designer for a change, I know everybody cry's about the use of out of state designers, well here ya go, still not happy.
  8. jerbear34m
    Report Abuse
    jerbear34m - January 31, 2014 2:31 am
    Are you freakin' kidding me?! Looks like the people, at the marketing firm, spent to much time in Colorado doing their research. That logo will be the laughing stock of state lotteries.
  9. Morning Joe
    Report Abuse
    Morning Joe - January 31, 2014 2:29 am
    YoLo the Jackalope? I think someone needs a refresher course in brand development and marketing strategy, unless of course the target market is the 8 and under crowd.
  10. CareyMitchell
    Report Abuse
    CareyMitchell - January 31, 2014 1:46 am
    My god that's awful. Funny thing is WH21 probably charged them $6000 for it. Holy cow, epic fail.
  11. Bluffs
    Report Abuse
    Bluffs - January 30, 2014 11:56 pm
    Looks a lot like that dog that belongs to that green guy that stole Christmas from the Who's, now its all coming together!
  12. Bluffs
    Report Abuse
    Bluffs - January 30, 2014 11:46 pm
    Would you expect more for a $ ticket? They'er saving your money!
  13. wyomom
    Report Abuse
    wyomom - January 30, 2014 11:34 pm
    No. The jackalope looks like a rabbit about to be hit by lightning. The colors are too bright--they look like kiddy playroom colors or maybe Miami. What's wrong with a dinosaur or even the classic bucking bronco and cowboy. Come on, guys, seriously?
  14. Moose5150
    Report Abuse
    Moose5150 - January 30, 2014 5:42 pm
    Wow that is underwhelming!
  15. 1963woman
    Report Abuse
    1963woman - January 30, 2014 3:10 pm
    Good golly- could it look any more stupid and silly?? Who got the say in it? Blech.
  16. Spin Detector
    Report Abuse
    Spin Detector - January 30, 2014 2:55 pm
    What happened to a constituent contest to pick a decent looking logo? I agree - to frilly looking for Wyoming.
  17. GaryShockey
    Report Abuse
    GaryShockey - January 30, 2014 2:38 pm
    The Jackalope is not fictitious.
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