The food truck option, having become popular in states all over the country, is innovative in so many ways. All the great things about a restaurant (except perhaps the candle lit ambiance), packed into a little bus that can move to where the action is? Set up shop in a parking lot, street or festival and serve up some great food that people love? Savory and sweet packed into a moveable feast on wheels.
It’s been a popular option for thousands of folks in Casper and all over Wyoming for the last few years. Food truck options contribute to the attraction for events like Nic Fest, Rock the Block, Bear Trap and Food Truck Fridays! Many are nonprofits.
The primary controversy about food trucks is related to the occupation of parking spots in downtown Casper. Some may feel that the presence of food trucks could bully customers elsewhere. Yet a fantastic example of a brick and mortar/food truck compromise stands in the heart of downtown! Frontier Brewery is a warm, welcoming space that serves beer, but no food. Instead, they have chosen to encourage food truck owners to park and set up nearby. Locals are free to bring their outside snacks in, whether it is from a food truck or elsewhere. This could also be another source of exposure for local restaurant owners, and a chance to diversify the environment downtown. The food truck market is new and exciting, both for hungry customers and competing businesses. Perhaps skeptical restaurants can use the food truck model for inspiration! Think of new ways to reach their customers and meet their needs. Competition, as we all know, strengthens economies, and as such I believe Casper should encourage the new trend of food trucks, and welcome the changes sure to come alongside.