Details for MARKETING / HOUSE FREE - Ad from 2019-01-13

In a single week: Our Audience is comprised of: 82% of the audience in Lee Newspaper markets engages with our local news 52% access our local news via our websites, social media and apps 52% read our local news via print From September 2017 to September 2018 50% 50% 73% Male More than seven in ten readers have attended/graduated college and/or received a post graduate degree Female 21% 54% Age 30-59 Age 18-29 Household Income $50,000+ 56% Children in Household 37% In the last 30 days (Dec 3-Jan 1) had 4.1million 485,719 Unique Visitors 3.1 million Pageviews * combined total of Newspapers printed for the Casper Star-Tribune Information based on analysis of press reports for the Casper StarTribune AAM Audit Report for September 2017 to September 2018 LEE ENTERPRISES AUDIENCE REPORT 2018 * Google Analytics 360 Dec 3 – Jan1 A Unique visitor is a person who visits a site at least once within the reporting period. Each visitor to the site is only counted once during the reporting period, so if the same IP address accesses the site the site many times, it still only counts as one visitor. A pageview is recorded every time a page is viewed. Or, more technically, a pageview is recorded every time the Google Analytics pageview tracking method is executed. When a visitor * hits the back button, a pageview is recorded. When a visitor hits refresh, a pageview is recorded. Information from: Lee Enterprises Audience Report of Mid-sized Market Averages from 6 Lee Enterprises newspapers. Billings MT, Bloomington IL, Davenport IA, La Crosse WI/Winona MN, Sioux City, IA, and Waterloo IA, except where noted.

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